A/B test a pin
Change one thing (the title, the description or the picture) and keep the original live. Compare the two after a couple of weeks.
For small businesses and sole traders
Grow on Pinterest, starting from nothing but your brand.
Lumi learns your brand, tells you what to make next, and makes the finished pins. Nothing goes live until you say yes.
No website needed. No OpenAI key needed, except for AI-drawn pictures. Cancel any month.
350K+monthly views
From under 100 to over 350,000 monthly views in about two months. Guitar art, no website and no links, every pin made in Pin Pal Studio. The account is @burnzmark, so you can look it up on Pinterest yourself.
How it works
Three steps, and you approve the last one.
Step 1
Lumi learns your brand
Your niche, your audience, your tone and your colours. Connect Pinterest and Lumi reads what you've already pinned; you shape it and save it.
Step 2
It tells you what to make next
Fresh ideas that fit your brand and aren't crowded yet, each with the reason it was picked and a button to turn it into a pin.
Step 3
It makes the pins, you approve them
Title, description, alt text and the picture. Edit anything, ask Lumi to redo it, or reject it. Nothing publishes without your yes.
Then it publishes at a safe pace. Approved pins go out at least 30 minutes apart, between 7am and 9pm your time, under a daily limit that's lower while your workspace is new. That keeps you clear of the bursts Pinterest treats as spam.
Trends
Catch what's rising before it peaks.
Pinterest's live trends, plotted against how well each one fits your brand, with when to make it and when to post it.
Each bubble is a live trend. The further right, the closer it is to your brand; the bigger it is, the stronger the trend.
Every trend says which way it's moving and what to do about it, in plain words.
New this season
Test, reuse and rearrange your pins.
Every picture you paid for, kept
Each AI picture Lumi draws goes into your library, ready to use again in a new pin or an A/B test.
A calendar you can drag
See the month ahead. Move a pin to another day and its publish time moves with it.
Start from what you already have
Nine ways to start a pin, all on Starter.
Got a blog, a shop, a YouTube channel or just a camera roll? Each one becomes finished pins in your brand's voice.
A blog post
Paste the link. Lumi writes pins that send readers to it.
A product
A product page becomes pins that show it off and link to your shop.
A free download
A checklist or guide becomes pins that bring people to get it.
A YouTube video
Pins that point people from Pinterest to your video.
A carousel
Up to five swipeable cards made from your video's own frames.
Your own photo
Upload a photo and Lumi writes the title and description from what it sees.
A rising trend
A Pinterest trend that fits your brand, made into a pin while it's still climbing.
Just your brand
No content yet? Lumi drafts pins from what your brand is about.
One idea
Type an idea and get a single finished pin for it.
Most can make a pair: a save-worthy pin to reach new people and a linked pin to bring them to you. AI-drawn pictures use your own OpenAI key, on either plan; use your own photos and you need no key at all.
Results you can check
Two real accounts, measured.
A guitar account with no website and no links
<100monthly views at the start
350K+monthly views about two months later
0websites, blogs or links
Pins made from the brand alone and published at a safe pace. No blog, no shop, no links.
And what to make more of: the best pins with their real numbers. Acting on these is part of Growth.
@thisgirlshines
124pins made in Pin Pal Studio
198Ktimes seen in 90 days
1,464saves in 90 days
124 pins made and published in Pin Pal Studio since April. In the last 90 days they were seen 198,579 times, saved 1,464 times and clicked through 104 times.
Measured 8 October 2026 from Pinterest's numbers for the pins Pin Pal Studio published.
Both accounts belong to people who work on Pin Pal Studio. The numbers are Pinterest's own, and you can look both accounts up.
Pricing
Starter makes every kind of pin. Growth learns from your results.
All of Lumi's thinking is included on both plans. Your first month is $5 USD on either plan. You only bring your own OpenAI key if you want AI-drawn pictures.
Starter
$19 USD / month
First month $5
Make every kind of pin, on brand, safely.
- Nine ways to start a pin, made as pairs: a save-worthy pin for reach and a linked pin for clicks
- Lumi writes the copy from your photo
- Trend discovery: the Opportunity Map, keywords and seasonal timing
- Brand Profile and visual brand kit, with your logo on your pins
- Lumi learns from your own results when it makes new pins
- A/B test a pin: change the picture, title or description and compare
- AI pin pictures, kept in your library (your own OpenAI key)
- Review queue: nothing publishes without you
- Safe pacing, a duplicate guard and a drag-and-drop calendar
- Pinterest analytics: overview, top pins, audience, every pin
No annual lock-in · Cancel any month
Growth
$39 USD / month
First month $5
Everything in Starter, plus Lumi reads your results and tells you what to fix and what to make more of.
- Fix weak pins: which pins aren't landing, why, and a remake
- Make more of your winners: fresh variations of what's working
- Lumi's verdict on every pin, measured against your own results
- Lumi suggests the change for each A/B test
- Brand Profile improvements, applied in one click
- Smart posting times: popular times first, then your audience's own
- Watch a source: new blog or RSS posts become draft pins automatically
- Learns your visual style from the pins you already have
- Compare periods, and a regular improvement check
- Image prompt library: save and reuse your best picture prompts (your own OpenAI key)
No annual lock-in · Cancel any month
No pin caps and no generation caps. The plans differ in what Lumi does for you, not in how much you can make.
The $5 first month applies to a workspace's first subscription. Prices in US dollars.
Who it's for
Built for small businesses and sole traders
Running a small business means doing everything yourself, on a budget that's already stretched. Pinterest can bring people to you without paying for ads, but working out what to post, making the pins and keeping it up every week takes time you don't have.
Pin Pal Studio does that work for $19 a month. Lumi learns your brand, makes the pins and paces them safely, and nothing goes live until you approve it. No agency fees, no marketing team, no lock-in.
Questions
Good questions to ask first
Do I need a website or a blog?
No. Lumi can make pins from your brand alone, which is how @burnzmark started. If you do have a blog, a shop or a YouTube channel, you can start from those too.
Does anything publish without me?
No. Every pin waits in your review queue. You can schedule ahead, but only pins you've approved.
Do I need an OpenAI key?
Only for AI-drawn pictures, on either plan. OpenAI bills you directly for those, with no markup from us. Everything else runs without a key.
Why no free trial?
Pinterest takes a few weeks to start showing new pins widely, so a 14-day trial would end before you saw a result. Instead your first month is $5, then it's monthly with no lock-in. If it isn't working, cancel.
How fast will I see results?
Most accounts need a few weeks before Pinterest shows their pins widely. We'd rather tell you that than promise overnight growth.
Start with your brand. Lumi does the rest, and you approve it.
Get started — first month $5Cancel any month. Nothing publishes without your yes.